Email Marketing

Running an email marketing campaign with iSyndicate - Every Marketer's Choice is a straightforward process. Here’s a step-by-step guide:

1. Select Content Type: Choose the type of content for your campaign:

   • Cold Outreach

   • White Paper or E-book

   • Webinar Registration

   • Event or Seminar Registration

   • Article or Press Release

2. Select Lead Type: Depending on your content type, choose the lead type you wish to generate:

   • Intent Qualified Lead (IQL)

   • Marketing Qualified Lead (MQL)

   • Sales Qualified Lead (SQL)

   • Webinar or Seminar Attendees

   • Appointment Generation

3. Choose Language: Select the language for your campaign. Available options include:

   • English

   • Spanish

   • French

   • Portuguese

   • Russian

   • Japanese

   • Hindi

   • Mandarin Chinese

4. Define Target Audience: You can either:

   • Upload your own list of target accounts.

   • Request recommendations from an iSyndicate GTM strategist.

5. Select Outreach Approach: Decide whether to:

   • Target a broader audience with specific criteria (e.g., company revenue, employee size).

   • Use an account-based marketing (ABM) approach with a specific list of target companies.

6. Set Qualifying Questions: If you're running a BANT campaign (Budget, Authority, Need, Timeline), include questions like:

   • Does the prospect have the budget?

   • Is the prospect a decision-maker?

   • Does the company have a need for your solution?

   • What is their timeline for making a purchase?

7. Lead Qualification: Specify how many contacts can be scored per company. For example, setting a limit of two means the campaign will only target two contacts per company.

8. In-House Suppression: Upload a suppression list to exclude specific accounts or contacts you’re already in touch with. This ensures you don’t target them again.

9. Post-Delivery Nurturing: Choose a nurturing duration (30, 60, 90, or 120 days) during which iSyndicate will send follow-up emails to keep your brand top of mind.

10. Landing Page Setup:

    • You can either create and submit your own landing page or request an iSyndicate GTM strategist to design it for you.

    • Optionally, add a pixel code to track key metrics such as page visits and clicks.

11. Programmatic Advertising (Optional): Retarget your landing page visitors through social media ads. You can either handle this yourself or let iSyndicate manage it for you.

12. Final Details:

    • Specify the number of leads you need.

    • Set the campaign’s start and end dates.

    • Name the product associated with the leads.

Once these steps are complete, click “Next” to launch your campaign. You’ll receive quotes from agencies worldwide, allowing you to select the best option that fits your budget. Afterward, you can monitor the leads as they start to come in.