Channel Specific Requirements

When creating a campaign, there are steps that apply to both telemarketing and email marketing channels. However, certain aspects of the campaign are unique to each channel:

• Email Marketing: Specific requirements include selecting the content type, determining the lead type, choosing the messaging language, and designing the landing page. Additionally, you must decide on the outreach approach, and plan post-delivery nurturing.

• Telemarketing: Unique aspects for telemarketing include uploading the campaign script, selecting the quality assurance options (such as random and double quality checks), and reviewing call recordings. These steps ensure that your telemarketing efforts are both effective and consistent.

Understanding these channel-specific requirements helps in tailoring your strategy to maximize the success of your campaign.