🔶Lead type

The type of lead you can generate depends on your campaign objective and the marketing channel you select. At iSyndicate.io - offers various lead types, including Sales Qualified Leads (SQLs), Marketing Qualified Leads (MQLs), appointment generation leads, and attendees for webinars or seminars.

1. Telemarketing Channel:

• Cold Outreach: Choose from three lead types: Sales Qualified Leads (SQLs), Lead Bank Leads, and Appointment Generation Leads.

• White Paper Syndication: Choose between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• Webinar or Seminar Registration: Select Attendees as your lead type.

1. Email Marketing Channel:

• Cold Outreach: You can generate Sales Qualified Leads (SQLs) and Appointment Generation Leads.

• White Paper Syndication: Choose between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• Webinar or Event Registration: Attendees are the lead type.

• Article or Press Release Distribution: Opt for Intent Qualified Leads as your lead type.

#Akash When creating a campaign on iSyndicate.io, the available lead types are designed to align with the specific goals of your marketing efforts based on the marketing channel and content type you select.

However, not all lead types can be generated across all marketing channels and content types. Each combination is tailored to ensure optimal performance and alignment with your campaign’s objectives.

Types of Leads You Can Generate

Intent Qualified Leads (IQL)

Leads that have shown strong interest in your content based on their interactions and behaviors but have not explicitly submitted a form.

Supported Channels and Content Types:

Marketing Channel: Email Marketing
Content Type: Whitepaper/Ebook, Article/Press Release

Marketing Qualified Leads (MQL)

Leads identified as potentially interested in your product or service based on their marketing interactions or behaviors and explicitly submitted a form or confirmed on a voice call.

Supported Channels and Content Types:

Marketing Channel: Email Marketing, Tele-Marketing
Content Type: Whitepaper/Ebook

Sales Qualified Leads (SQL)

Leads that are ready for direct sales engagement based on their level of interest, engagement, or readiness to purchase.

Supported Channels and Content Types:

Marketing Channel: Email Marketing, Tele-Marketing
Content Type: Cold Outreach, Whitepaper/Ebook

Attendees

Individuals likely to attend your on-demand webinar, live webinar, virtual or offline event, or seminar.

Supported Channels and Content Types:

Marketing Channel: Email Marketing, Tele-Marketing
Content Type: Webinar Registration, Event Registration

Budget, Authority, Need, Timeline (BANT)

Leads assessed based on Budget, Authority, Need, and Timeline criteria, indicating key factors that qualify them as potential sales opportunities.

Supported Channels and Content Types:

Marketing Channel: Tele-Marketing
Content Type: Cold Outreach

Appointment Generation (AG)

Leads aimed at scheduling meetings or discussions to further explore their needs and potential fit for your product or service.

Supported Channels and Content Types:

Marketing Channel: Email Marketing, Tele-Marketing
Content Type: Cold Outreach

By understanding these lead types and their respective channels and content types, you can better tailor your campaigns to achieve your marketing objectives and effectively manage your sales pipeline.

If you have any suggestions or need guidance on choosing the right lead type for your campaign, please feel free to reach out to us at [e-mail]. We're here to help you optimize your campaign and achieve your marketing goals.