☑️Lead Qualification

Lead qualification refers to the criteria that determine how many contacts can be scored from each company or account. For example, if you set the lead qualification limit to two, our publishers will only score up to two contacts from any given company.

This criterion is crucial for campaign strategy:

• Multiple Contacts: If you want to reach multiple individuals within the same company, setting a higher lead qualification limit allows broader outreach.

• BANT Campaigns: If you’re running a BANT campaign (Budget, Authority, Need, Timeline), you might opt to score just one key contact from each company—typically the decision-maker with the necessary authority.

Lead qualification should align with your campaign objectives and overall strategy to ensure the right level of engagement with your target accounts.